Alli Soro has modelled for Rare International and provided excellent consultation services for our online store and social media channels. Now, given the large success of Rare International's previous campaigns, Alli Soro will be one of Rare's Brand Ambassadors.
In this interview, we had a chat with Alli about the beginnings on her own blog, and what Rare International's bold stance as the world's leading self-empowerment fashion brand meant to her. Check out the exclusive interview below!
In this interview, we had a chat with Alli about the beginnings on her own blog, and what Rare International's bold stance as the world's leading self-empowerment fashion brand meant to her. Check out the exclusive interview below!
Interview
Bilal: Alli, tell us how you
started your blog.
Alli: There is actually a
story behind all of it, I was still in contact with a businessman from Monaco
(I was offered an internship with his company back at the time) and I remember
him saying how crazy was the engagement I received on my personal digital
platforms and that a restaurant in the Principality of Monaco needed some help
with it. I accepted to give a hand and the lady that owns the restaurant was
really satisfied with my work and recommended me to other local businesses. I
started receiving various offers also from TEDxMontecarlo which I still work for
as a voluntary. I then decided to use my digital knowledge for myself and here
I am.
Bilal: Why did you accept to
become a Brand Ambassador for Rare and how do you feel about the brand?
Alli: I love Rare, the quality of the product is unique and everyone
can afford it. So many brands nowadays focus on high prices and little quality
and clients get dazed by the name that is written on the product and not
by the goods themselves. What you decide to wear actually impacts your state of
mind, it needs to make you feel good, confident and beautiful. Have you ever
thought about how strongly your sense of self-worth is connected to the
products you purchase? Rare makes me feel comfortable and beautiful.
I love their hats they keep you real warm, you can wear the beanies
anywhere at any anytime. Rare aims on helping people feel like a rockstar,
that is why it is so “rare”.
Also, I believe that
wearing a nice glamorous hat gives a self-esteem boost for people
undergoing chemotherapy and dealing with hair loss. Hands off to the hats.
Bilal: Which
stores do you think Rare products can fit into well?
Good question. I
think Rare could fit in the first floor department of “Topshop” in Oxford
Circus, there are several brands and Rare would be definitely great there. It
is one of the most popular shops in London for sure. However, “Urban
Outfitters” aswell could be a great match as the brand is sporty and trendy at
the same time.
Bilal: Rare’s
next range - what do you think it should be?
Rare currently provides
a range of accessories (hats and sunglasses) so it would be a good idea to
start focusing on another popular product such as a line of t-shirts to
complete the picture.
You can find Allison on:
Instagram: allisoro & fashioncrimeinternational
Facebook: Alli SN
Website: www.fashioncrimeinternational.com
Buy our hats here: http://rare.international/
Website: www.fashioncrimeinternational.com
Buy our hats here: http://rare.international/
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